You are the expert here, and all the content is on you. We’ll provide advice along the way, but you know your niche much better than we do. The more prep time you put into each topic, in advance of our filming date, the more successful each video will be. You may think that you know your topic so well, that talking for 10 minutes on a specific topic will be a breeze. You’re probably right. However, imagine if you took 5 or 10 minutes to think about that topic. What will be the most valuable advice you can share? What will make the video more interesting and memorable? What will set this video apart from all the other videos on this topic?
It’s imperative for you to take the time to prepare your content outline in advance, in order for filming day to go as smoothly as possible, and your content will turn out better. Filming 20 or more episodes in a day is a marathon. You want to be as prepared as possible.
Don’t hold back secrets. Seriously. The temptation will be to share some of the secrets and reserve the others for paying clients. Don’t fall into this trap. You want to give them everything you’ve got, in 10-minute bites. After watching each video, you want the viewer thinking, “Wow, that was amazing. I was just given gold!” This will lead to loyal subscribers.
When they get your content for free on YouTube, they learn, but rarely implement it. When they are ready, they will hire you and pay you money. You’ll give them the same advice, just packaged in a different way, and now they will implement it. The more they pay you, the more seriously they will take it, and the better results they will get.
Ok, back to expectations of the talent. If you have an email list, we recommend sending out a broadcast announcing each video. Choose a frequency that is best for your audience, such as segmenting your list into groups that you email on rotation. Remember that they subscribed for a reason, and will love to know when you launch new videos.
Don’t stress too much about other social platforms. All the big ones are competitors to YouTube, and they don’t want people to leave and head over to YouTube. Any efforts you make to direct people away from one platform and go to YouTube will actually result in penalties from that platform. Your posts will be buried and seen less and less.
Instead, create content that people on those platforms will enjoy the most right there. While you do this, naturally let people know what you are doing on YouTube. People will naturally find you there. Expect to have different audiences on different platforms.